Data storytelling involves bringing together insights, information, and a narrative to help audiences understand the significance and purpose behind a particular set of findings. Although data visualisation on its own is informative and can show us the “what,” it is unable to offer a rationale and a recommendation on “the how.” Without a narrative, data is lifeless and fails to provide actionable insight to users.
Dr. Selena Fisk
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What is data storytelling in visualisation?
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